ClientThe Local Harvest
Target AudienceThe local community, people who value healthy food, local restaurants, other food supply businesses.
ObjectiveTo re-design the logo and rename a local business in Chilliwack supporting the local food system, and to help the client establish a stronger presence within the community and the Fraser Valley.
Design ChallengeThe Local Harvest Market offers fresh, local, farm-grown organic products and other grocery items. The Local Harvest Market current identity seems to be outdated compared to the new trends in market promotion. Considering the competition, the identity must have a bigger impact not only on the client’s presence on the market but on the clients as well.
Final OutcomeAn easy to remember name, a clever logo, a strong tagline, and a powerful impact of the business on both the community and the market.