Target AudienceSelected audience, people with high income, people who afford to spend money on expensive products, collectors.
ObjectiveTo create the visual identity for Denland.
Design ChallengeDenland is an exclusive company that sells unique luxury products for selected audience. Being new on the market, it needs an identity to resonate with the brand essence: Luxurious Experience.
Final OutcomeA brand that inherits the mystery of a myth, the tradition of craftsmanship, and the strength and the passion of a Viking, all these combined into a legendary and luxurious experience.