School Project

Coryphaeus

ClientRotary Hall Studio Theatre
Target AudienceTraditionalists, Enthusiasts, Entertainment Seekers, and Dispassionate Theatregoers.
ObjectiveTo re-design the brand direction including naming for Rotary Hall Studio Theatre, and to help the client establish a larger presence within the community and the Fraser Valley.
Design ChallengeCurrently, Rotary Hall Studio Theatre does not have an identity, and does not reflect its values. The identity system had to accommodate a vast number of assets including printed and online communications. The brand direction had to be simple yet comprehensive, and had to resonate with all audiences.
Final OutcomeAn identity system that is, clean, cohesive, and versatile reflecting the essence and the theatre’s values.
School Project

Coryphaeus

ClientRotary Hall Studio Theatre
Target AudienceTraditionalists, Enthusiasts, Entertainment Seekers, and Dispassionate Theatregoers.
ObjectiveTo re-design the brand direction including naming for Rotary Hall Studio Theatre, and to help the client establish a larger presence within the community and the Fraser Valley.
Design ChallengeCurrently, Rotary Hall Studio Theatre does not have an identity, and does not reflect its values. The identity system had to accommodate a vast number of assets including printed and online communications. The brand direction had to be simple yet comprehensive, and had to resonate with all audiences.
Final OutcomeAn identity system that is, clean, cohesive, and versatile reflecting the essence and the theatre’s values.