ClientChilliwack Film Society
Target Audience19+, Middle Age Audience, Film Makers, Chilliwack Community, Entertainment Seekers, and Moviegoers.
ObjectiveTo re-create the identity for Chilliwack Independent Film Festival in a visually appealing and cohesive way.
Design ChallengeThe film festival didn't have a clear visual identity. The logo didn't express the event purpose. There weren't promotional materials anywhere in the city of Chilliwack.
Final OutcomeAn identity system that is fun, inspiring, clear and accessible.